Modernised online presence and simplified the membership processes. Revamped their website for a better user experience and SEO, automated the membership system, and created a subsite for member engagement.
quick highlights
RESULT SNAPSHOT
Content Generation
The website's content was created specifically for this project including text and photography.
Improvement in Website Conversions
The new website was created to encourage new members to join and to inform potential clients.
Digital Marketing
Social Media templates and content were created, the site was optimised for SEO and physical marketing assets were designed.
Community Creation
A members area was created for the exchange of ideas and information between users.
The complete platform was built and deployed on our servers.
Digital Marketing
Templates and marketing assets were developed.
UX Design
An informative member facing website was developed and deployed.
Copy Writing
Writing the copy with the goal of informing and converting.
What we did
challenges & solutions
The Challenge
Construction Cluster Ireland, a non-government organisation promoting collaboration in the construction sector, needed to modernise their online presence. Their website was outdated, the membership sign-up process was cumbersome, and they required improved marketing to better engage with their audience.
The solution
We began by redesigning their core website to enhance user experience, making it more visually appealing and easier to navigate. To improve visibility, we boosted the site's SEO and created engaging content tailored to their audience.
Next, we focused on the membership process, identifying several manual tasks that could be automated for a smoother experience. We developed a dedicated membership subsite that seamlessly integrated with the main website to automate sign-ups and ensure new members received immediate access to all membership benefits.
The subsite included a dynamic forum for member discussions, an events section to promote upcoming activities and webinars, and a content repository for sharing industry reports, case studies, and best practices. These features were designed to foster collaboration and networking among member companies, providing them with valuable resources and opportunities for engagement within the construction sector.
Dara and the Black Rabbit team are extremely professional and knowledgeable. Dara helped me work out exactly what I needed for my business and explained everything very clearly and was always available and timely. The team delivered beyond my expectations and on time– highly recommend on every single project.