A platform was required to promote and manage ticket sales for WinterGlow festival. Developed a full branding suite, including a logo, custom fonts, colours, and brand guidelines, and created a promotional website to enhance their online presence. A custom ticketing system was then developed to handle various ticket types, payment processing, and real-time ticket management.
quick highlights
RESULT SNAPSHOT
Ticketing System
A robust ticketing system that successfully allowed 7000+ users purchase and use their tickets.
Interactive Website
A high converting website that could convince users of the value of the festival.
We built a full ticketing system for use by the festival organiser
UX Design
Developed a high converting website that drove real traffic to ticket sales.
Design
We designed a new brand and logo for the client to appeal to their clients
Copy Writing
We wrote and edited the copy on the site and marketing materials to help promote the festival.
How we solved their problem
challenges & solutions
The Challenge
The client, a new organisation created from funding by Galway City Council and Galway’s Westend aimed to host a new festival in Galway hosting 5000 - 10000 people at different time slots in an organised manner. WinterGlow would need to use its website to promote and sell tickets for the festival and the infrastructure to be able to manage the ticketing system for people and parking. Several different ticket types were needed with payment processing and a management process that would allow for the smooth operation of the event.
The solution
As a new company, a full branding suite was needed. Black Rabbit Digital designed a logo, custom fonts, colours and brand guidelines in line with the new organisation’s brand identity and needs. Using this brand identity a mockup of a new promotional website was designed and sent to the client for feedback. Once the feedback was received and implemented the client signed off of the first portion of the project. The promotional website was built and made live for the client.
Next, a custom ticketing system was developed to accommodate the client’s particular needs in terms of the variety of ticketing types and the ability to store and manage thousands of tickets. Software was deployed to allow for the processing of ticketing and payments in the system, a custom dashboard was built to allow for active monitoring of ticket statistics.
On deployment, support was provided to the client to ensure smooth running of the ticketing system and the ability to use the ticketing system with their edge devices to check in festival guests.
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Black Rabbit Digital develops user friendly, digital products powered by AI to exceed your marketing goals, save you time while doing it and get you real results. Our digital products drive real value for your users, we focus on educational and useful content with a high powered automation and AI backend to drive real scale while maintaining quality.