Case study
iSupply
Refreshing their public image and strengthened their digital marketing to highlight their new "eco-friendly" branding. Revamped their website & digital marketing. Leading to a 150% increase in web traffic and a 700% increase in conversions, saving the company 6 hours per month on manual tasks.
quick highlights
RESULT SNAPSHOT
150% Increase in Web Traffic
New traffic from SEO and Social Media contributed to a sharp rise in traffic.
700% Increase in Conversions
High quality lead magnets on landing pages led to large increases in mailing list sign ups.
6 Hours/Admin Time/Month Saved
Internal projects with automation and AI led to 6+ hours of admin time saved for the sales team.
expert solutions
services used
AI Services
Artificial Intelligence and Automation technology used to streamline internal processes.
Design
Improved user experience design to encourage sign ups and sales.
Copy Writing
Rewriting the content for SEO and to promote the new eco-friendly brand.
Digital Marketing
Managed the ongoing digital marketing efforts including email and social media.
what we did
challenges & solutions
The Challenge
iSupply wanted to revamp their public image and refocus their marketing efforts on digital. The company had not put a lot of focus on their digital marketing in the past and needed a strategy to promote their new “eco-friendly” branding.
The solution
Black Rabbit Digital revamped many of the higher traffic pages and popular product pages on the website into high converting landing pages filled with social proof and graphics, many of the landing pages required detailed content and downloadable lead magnets to be developed. Leveraging the new landing pages and downloadable content iSupply began to receive hundreds of inbound leads to be re-marketed to through the email list and taken advantage of by sales.
Next the website was revamped to be in line with SEO best practices, new content was developed around key subjects and published. The net result was a 150% increase in traffic over 6 months.
take a look
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what does our client say
testimonial
The team really knows their stuff - they quickly identified performance and SEO problems on our website and within a few hours work had increased our web traffic by 60%! We're now working with Black Rabbit Digital to further increase the impact of our online presence including website, social media and ecommerce.
