Case study
Future Cast
Developed a website to generate leads, for a client that lacked traffic, and received low conversions. Redesigned the site, incorporating comprehensive search engine optimisation (SEO), a blog, and an e-commerce page. Integrated the HubSpot CRM for effective lead management. Resulting in a four-fold increase in traffic and a significant boost in leads and conversions.
quick highlights
RESULT SNAPSHOT
Increase in Lead Generation & Conversions
The new website increased lead conversions by 50%
4x Increase in Web Traffic
Through SEO and other digital marketing efforts the site's traffic increased.
CRM Integration
By integrating the CRM fully with the site, it was possible to nurture leads better and drive sales.
expert solutions
services Used
Web Design
Redevelopment and redeployment of the website
SEO Implementation
Rewrote content and implemented technical factors to drive traffic
CRM & Automation
Connected the CRM and marketing automation technology
What we did
challenges & solutions
The Challenge
The client needed a complete overhaul of their website, which was originally built by the founder on a web builder platform. The existing website was not generating leads, lacked precise measurement of web traffic, and had minimal visits. As the company primarily offered consulting and training programs, they needed to establish a strong online presence and improve their ability to attract and convert leads.
The solution
Our team started by conducting research on relevant keywords and analysing the competition. We developed a comprehensive proposal that included wireframes and prototypes tailored to the client's needs. After a few design revisions and client approval, we built a new website from scratch, incorporating a blog and an e-commerce page to support their training programs.
To enhance online visibility, we implemented full search engine optimisation (SEO) practices. This included optimising meta tags, URLs, headers, and other on-page elements to ensure the website met all search engine requirements. Additionally, we integrated the website with a Customer Relationship Management (CRM) system (HubSpot) to enable the client to effectively monitor and capture leads.
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what does our client say
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