Conducted a comprehensive website audit, redesigned the site for better user experience, and implemented SEO-optimised content with strategic calls to action. Integrated an analytics system for tracking performance and ensured compatibility across all devices. This approach enhanced their online presence and boosted conversions.
quick highlights
RESULT SNAPSHOT
Website Audit
A full report and strategic plan were completed.
Website Rebuild
Restructured the website to better allow for usability and increased conversions.
We redesigned and rebuilt parts of the website to encourage conversions.
SEO
We analysed the site and implemented an SEO plan.
Copy Writing
We rewrote the content on the site to achieve SEO wins.
bridging gaps for youth engagement
challenges & solutions
The Challenge
The client, one of the largest training providers for the manufacturing and construction sectors in the northwest of Ireland, was looking for an efficient way to sell their range of training programs online. They needed a strong online presence to generate new leads and collect data from the customer journey. The existing website was not meeting these needs, and they required a solution that would improve visibility on search engines and boost conversions.
The solution
We began by conducting a comprehensive audit of the client’s existing website to identify areas for improvement. Working closely with the client, we developed a clear website structure designed to offer a seamless user experience and facilitate easy navigation. Our team then created SEO-optimized content and strategically placed calls to action throughout the website to drive engagement and conversions.
To ensure the client could track performance effectively, we implemented an analytics system to monitor website traffic, user behaviour, and other key metrics. Finally, we thoroughly tested the new website to ensure compatibility across all devices, providing a smooth user experience on both desktop and mobile.
I hired Black Rabbit Digital to assist in launching and branding our new portfolio of training programmes. Their assistance and guidance to achieve a truly outstanding release to market was first class. They were very easy to work with and their promptness in dealing with issues made the journey so much easier.